GELI

We encourage and support rising global leaders on the journey to pursue their passions and wildest dreams.

The Global Entrepreneurial  Leaders Institute

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Evaluating Business Opportunities

About This Course

Once entrepreneurs have brainstormed or discovered what they believe to be a business opportunity, this workshop gives a systematic approach to evaluate whether the opportunity is worth pursuing, using a portfolio of models to assess the Viability, Attractiveness, and Risks of the venture. You'll learn

  • Sizing a Potential Market: TAM, SAM, & Target Market

  • Opportunity Analysis: Mullins’ Seven Domain Analysis

  • Industry Attractiveness: Porter’s 5 Forces Model

  • Vertical Market Segment Analysis: Moore’s Beachhead Criteria and Bowling Alley

  • Positioning Statement

Practice Leadership

Learn how to use a set of tools to manage team more effective. Help the future leaders to analyse the effectiveness of leadership styles in different situations.

Evaluate Business Opportunities,

Test Business Model

Once  you have discovered what you believe to be a business opportunity, the workshop help to evaluate whether it is worth pursuing. 

Build Your Network

Identify your goals, key stakeholders, how to build trust, how to identify” trust gaps”, and how to get feedback to allow you close the gap and rebuild trust.

Reality Check

Identify the major risks in growing a new venture and plan to how to prevent the risks or develop contingency plans in case they occur.

Social Entrepreneurship

Build your business with a triple bottom line: profits for investors, social impact for the people around you, and environmental impact to protect the planet.

Think For Your Career

You will develp a vision for where you want to be 10 years in the future,and a one-year action plan to get them started in your journey.

Brainstorm

This workshop provides you concepts and tools about creativity, innovation from Stanford Professor Tina and Tom Kelley, one of the leader in IDEO. 

Go Global/ 

Build Global Brand

A number of topics covered in the workshop  will inspire you to  build your brand. Including how to communicate, manage it, and measure a brand's value.

Distribute Your Products

Takeing the GEM ( Global Entrepreneurial Marketing) course at Stanford, it will guide you for direct sales, managing partnerships to sell solutions to enterprises.

Negotiation

Learn to negotiate across the triple chasms of generation, gender, and culture