Global Entrepreneurial Marketing
About This Course
You should take this course, if you expect to:
1) start a business;
2) help an established company to create a new market;
or 3) take a sales or marketing job in an entrepreneurial company of any size.
For example, Genentech, Intel, Applied Materials, Electronic Arts, Cisco and Microsoft are very entrepreneurial, even though they are all multi-billion dollar global technology companies. All of them routinely engage in the act of Market Creation, which separates an entrepreneurial marketing organization from one that is just selling new products to the same old customers.
Think For Your Career
You will develp a vision for where you want to be 10 years in the future，and a one-year action plan to get them started in your journey.
This workshop provides you concepts and tools about creativity, innovation from Stanford Professor Tina and Tom Kelley, one of the leader in IDEO.
Build Global Brand
A number of topics covered in the workshop will inspire you to build your brand. Including how to communicate, manage it, and measure a brand's value.
Distribute Your Products
Takeing the GEM ( Global Entrepreneurial Marketing) course at Stanford, it will guide you for direct sales, managing partnerships to sell solutions to enterprises.
Learn to negotiate across the triple chasms of generation, gender, and culture
Evaluate Business Opportunities,
Test Business Model
Once you have discovered what you believe to be a business opportunity, the workshop help to evaluate whether it is worth pursuing.
Learn how to use a set of tools to manage team more effective. Help the future leaders to analyse the effectiveness of leadership styles in different situations.
Build Your Network
Identify your goals, key stakeholders, how to build trust, how to identify” trust gaps”, and how to get feedback to allow you close the gap and rebuild trust.
Identify the major risks in growing a new venture and plan to how to prevent the risks or develop contingency plans in case they occur.
Build your business with a triple bottom line: profits for investors, social impact for the people around you, and environmental impact to protect the planet.