About This Course
•How can we discover a breakthrough new product (innovation) that customers don’t know they need until they see it? The answer is Design Thinking, a methodology that was created at Stanford Design School and IDEO, the worlds most famous innovation company.
•In a session led by Tom Kosnik/Pam Hinds, teams of students will learn the Design Thinking Toolkit.
•They will use design thinking to discover a latent need, brainstorm solutions, and iteratively test those solutions with customers until they find a product that goes viral.